Designing a label and why it's important As for any other design project, the starting point should be a profound insight on the target and the competition ... Tags: BRAND IDENTITY / BRANDING / GRAPHIC DESIGN / NAMING / COPYWRITING / LOGO / VISUAL IDENTITY / SLOGAN / CONCEPT / PACKAGING > Read more
It’s just a logo "we’ll do it ourselves” syndrome Nowadays everyone designs logos. Big advertising agencies, small design studios, freelancers, print shops, cousins with a computer and so on ... Tags: BRANDING / GRAPHIC DESIGN / NAMING / LOGO / VISUAL IDENTITY / SLOGAN / CONCEPT > Read more
Product Branding BREATHING LIFE INTO A PRODUCT What brings a consumer to choose one product over another? In product branding, strategic narration allows you to link concrete and emotional advantages to a product ... Tags: BRAND IDENTITY / BRANDING / GRAPHIC DESIGN / NAMING / COPYWRITING / LOGO / VISUAL IDENTITY / SLOGAN / CONCEPT / PACKAGING > Read more