What brings a consumer to choose one product over another? What are the communication strategies contained in packaging? Desire is generated by what we like in terms of form and what attracts us in terms of usability.
In the product purchase phase, original but user-friendly forms and an appealing graphic design are crucial: every aspect, from the psychology of its colour to its shape, influences the consumer’s choice. Used for commercial or promotional purposes, analysis of the communication strategies of packaging is one of the fundamental fields we work in as a communication agency.