Client: Impertek
Year: 2022-2023
Abaco
House Organ
ABACO IS BORN: THE NEW IMPERTEK MAGAZINE
Starting a house organ is a very effective way for a company to talk about itself. A house organ is a periodic publication, produced by the company itself, which contains articles about its history and activities, news and information about the products or services it offers, as well as events and activities in which the company takes part.
Starting a house organ is a very effective way for a company to talk about itself. A house organ is a periodic publication, produced by the company itself, which contains articles about its history and activities, news and information about the products or services it offers, as well as events and activities in which the company takes part.
That's why, together with Impertek, we came up with the creation of Abaco, a paper and digital magazine for professionals in the fields of raised outdoor flooring and waterproofing. The goal was to create a magazine that contained all the news of the Impertek world: a mix between corporate and lifestyle communication in order to develop an ever-growing direct and constant relationship with the customer.
Why "Abaco"? We have asked ourselves for a long time about how to call this new editorial project, and finally, we chose a name that could blend architecture and construction, the sectors in which Impertek operates, with the concept of "compendium" and "collection". The name "Abaco" seemed perfect for communicating the exact synthesis between these two worlds with a single word.
Why "Abaco"? We have asked ourselves for a long time about how to call this new editorial project, and finally, we chose a name that could blend architecture and construction, the sectors in which Impertek operates, with the concept of "compendium" and "collection". The name "Abaco" seemed perfect for communicating the exact synthesis between these two worlds with a single word.
The second question we asked ourselves was: "now that we have a name, what graphic style should we give to the magazine?". We have chosen a vertical A3 format to emphasize large images and a free layout in which texts and photos are arranged in order to create dynamism while reading. To achieve all this, we stuck to a minimalist and clean style that winks at architecture and design magazines.
Abaco is constantly evolving, but how will it develop in the future? It will probably become the reference point for all the news that concern not only Impertek, but also the world around it, becoming more and more international.
The first issue of Abaco was released in May 2022, that collected: an interview with Riccardo Giacomini, CEO of Impertek, some of the company's major achievements and latest news and trends. The magazine has been distributed in 6 languages and turned out to be a great success among specialists in the field.
In 2023 Abaco transforms to "digital" and becomes a bimonthly newsletter that takes over the paper magazine. It deals with new product preview presentations, events and trade fairs in which the company participates, the latest case studies and project technical presentations, to provide a constant update on avant-garde building solutions.
In 2023 Abaco transforms to "digital" and becomes a bimonthly newsletter that takes over the paper magazine. It deals with new product preview presentations, events and trade fairs in which the company participates, the latest case studies and project technical presentations, to provide a constant update on avant-garde building solutions.
