That's why, together with Impertek, we came up with the creation of Abaco, a paper and digital magazine for professionals in the fields of raised outdoor flooring and waterproofing. The goal was to create a magazine that contained all the news of the Impertek world: a mix between corporate and lifestyle communication in order to develop an ever-growing direct and constant relationship with the customer.
Why "Abaco"? We have asked ourselves for a long time about how to call this new editorial project, and finally, we chose a name that could blend architecture and construction, the sectors in which Impertek operates, with the concept of "compendium" and "collection". The name "Abaco" seemed perfect for communicating the exact synthesis between these two worlds with a single word.