Fabiano Zanchi GlassMaster

Fabiano Zanchi is a Murano glass artist. As he did not have a web presence, he needed to create it from scratch and at the same time create coordinated material that could transfer all the skill and expertise of his art, to be used at trade fairs and events.

The concept applied to both the website and the brochure was designed in such a way as to highlight the works, through the study of an elegant and essential visual system and typography.

White, black and grey are the colours chosen to highlight the images of the works.

Navigation is very simple and based on one-page vertical scrolling, with convenient anchors allowing the user to reach the desired content with ease, a dynamic made even more evident in the mobile version. The animations designed enliven the navigation discreetly, highlighting the works without being intrusive.

The same concept has been carried over to the brochure, where the main focus is on the artist's works, represented by large images silhouetted against a pure white background, in the inner part of the layout, while the opening contains information on the artist and highlights, with a press section.

The brochure is made more precious by selective varnishing that simulates the transparency and shine of glass, on the cover and on the product highlight.

The business card echoes the elegant essentiality of the website header and the brochure cover, through the use of the strong contrast of white on black and through fine selective varnishing.