Amarillo

We focused on naming, design and the design system to create something truly special, or rather, spicy.

Our mission? To bring young audiences closer to the consumption of spiced rum, offering a tasty alternative to classic end-of-meal bitters.

Thus was born Amarillo, the spiced rum that defies all convention and does not take itself too seriously.

Being unconventional is one of its qualities: the name is recalling Amaro, but it does not leave a bitter taste in the mouth; on the contrary, with Amarillo every evening is tinged with lightness.

On the other hand, who said that rum has to be an after-dinner drink for pirates or for gentlemen of the gentry?

And where is it written that the morning has gold in its mouth? Let's not be hypocrites: after dinner is everyone's favourite time. 

Amarillo breaks free from the stereotypical images of pirates and classic tasting rums, offering a visual experience that makes you dream of tropical paradises drawn in naïf style.

Amarillo's campaign also departs from gloomy tones, dressing itself in a light and ironic style that fits perfectly with its over-the-top mood, transporting the audience to a world where everything is 'roses and flowers'.

Find out how we can make your brand as unique as Amarillo.
Contact us to explore our branding and communication services and we will be happy to toast your success as well.

With a shot of Amarillo, of course!