Client: VARIOUS
Year: 2002 - TODAY
Furniture industry
strategy and methodology
EVOKING EMOTIONS DURING THE PURCHASE
The furniture industry has always been an Italian Excellence all over the world. It’s easy to understand that an effective marketing strategy is crucial for companies operating in this sector. Aiming above all at international markets, websites are becoming an extremely important tool for communicating the brand’s identity.
Professional photographs and videos are another fundamental tool to emotionally involve a potential client and talk about the product’s quality. Either digital like websites or social media channels, or printed such as catalogues and brochures, they enrich the marketing tools and capture the attention of consumers each time they come into contact with the company. For this reason it is crucial to produce very high-quality images, not just during photo shoots but also when it comes to 3D renders and photomontages.
