Impertek

WHAT IS ESSENTIAL IS INVISIBLE TO THE EYE

We grew together with this company in almost 15 years of collaboration. Supports for floating floors are not visible, but outdoors they are crucial for the construction of floorings, walkways and decks. Starting from this concept, we have developed increasingly bolder, more innovative and creative campaigns.

To start with we revolutionised the website, giving it our signature touch that still determines its effectiveness, with a web application and a wizard to calculate which and how many elements are needed in an installation, as well as technical videos and case studies. The price lists were endowed with mnemonic codes and reflected out-of-the-box thinking to assist the composition of the various elements. We created high-impact ads for specialised magazines and cutting-edge exhibition stands. We implemented integrated digital marketing, from Adwords to SEO, from newsletter campaigns to activities on main specialised web portals, as well as social media campaigns with dedicated clips and videos. The vision of the company’s marketing team, accompanied by close collaboration with Visualcom, more than tripled its turnover with additional increases even during these critical times.