Client: FAGGIOLI SHOES
Year: 2017 - 2018
Faggioli
brand identity
A MINIMALIST AND ELEGANT MOOD FOR SUPERIOR, 100% MADE IN ITALY CRAFTSMANSHIP
For Micam 2017, Faggioli Atelier Srl, a Ferrara-based company specialised in trading fine exotic leather, decided to launch a new brand of purses and shoes made of top-quality leather for the extra-European luxury market. That’s how Faggioli Shoes was born. The focus of the visual identity created by Visualcom revolves around the excellence of 100% Made in Italy handcrafted products.
The details of the top-quality leather and 100% Made in Italy craftsmanship had to be enhanced to the utmost degree. We curated the product photography that we later used for the Lookbook and website. To launch the new brand, we also developed a social media tone of voice that would tell a story about the product, connected to different life-styles, throughout the capitals of the world.
