Client: FAGGIOLI SHOES

Tags: BRANDING / GRAPHIC DESIGN / CATALOGUES / PHOTO SHOOTING / WEB DESIGN / LOGO / VISUAL IDENTITY

Year: 2017 - 2018

Faggioli

brand identity

Faggioli
Faggioli logo
A MINIMALIST AND ELEGANT MOOD FOR SUPERIOR, 100% MADE IN ITALY CRAFTSMANSHIP

For Micam 2017, Faggioli Atelier Srl, a Ferrara-based company specialised in trading fine exotic leather, decided to launch a new brand of purses and shoes made of top-quality leather for the extra-European luxury market. That’s how Faggioli Shoes was born. The focus of the brand identity created by Visualcom revolves around the excellence of 100% Made in Italy handcrafted products.

Faggioli sito
The details of the top-quality leather and 100% Made in Italy craftsmanship had to be enhanced to the utmost degree. We curated the product photography that we later used for the Lookbook and website. To launch the new brand, we also developed a social media tone of voice that would tell a story about the product, connected to different life-styles, throughout the capitals of the world.
Faggioli 04
Faggioli 03