Client: Zintek
Year: 2002 - 2011
Zintek
brand identity
A BRAND IDENTITY CAPABLE OF POSITIONING ITSELF ON THE MARKET
Contemporary design, growth strategies and operational tools. Strengthened by many years of experience in the production of metal alloys, Zintek conquers the market of “roofing and facades” dominated by northern European companies, supported by a communication strategy developed by Visualcom. The communication tools are guided by the idea of target diversification, focusing firstly on architects and then on tinsmiths, using monographs describing previous achievements and ads in specialised magazines for the first and technical manuals for the latter.
The design of the logo was inspired by a metal alloy coil, the company’s core product, and recalls the fusion of various metals. The technical manual, the company’s primary communication tool, was developed in collaboration with an industry-related technician so as to be specifically addressed to architects. The company’s tinsmith school was born from this concept to train qualified personnel for the installation of coverings.
