Hyatt Centric Murano

When we were entrusted with the task of refreshing Rivalonga’s visual identity, the goal was clear: to create a logo that could capture the soul of a truly unique place in the heart of Murano, surrounded by canals, glassmaking traditions, and sunset aperitifs. The client wanted something fresh, youthful, distinctive, and deeply connected to the local area. Visualcom turned these requests into a design project that’s far more than a logo: it’s a visual distillation of the landscape, history, and atmosphere that define life on the Riva Longa every day.

The new Rivalonga logo isn’t just a graphic mark—it’s a carefully crafted composition. The waves evoke Murano’s canals and the ever-moving water, while the angled shape of the logo reflects the architecture of the venue itself, making it instantly recognizable even to first-time visitors. Completing the visual identity is a chimney, a nod to the old furnace behind the bar, and a pearl-like form that clearly pays homage to the island’s glassmaking tradition.

For the color palette, Visualcom chose an elegant aquamarine inspired by the reflections of the Venetian lagoon, paired with a vibrant orange that echoes the iconic color of the Hyatt hotel to which the lounge bar belongs. The result is a cohesive visual identity, refined yet lively—able to stand out within the Venetian bar scene and immediately convey Rivalonga’s cool, welcoming character.

Besides the logo, we developed a full set of mockups and coordinated applications to bring the brand to life in every detail, from menu and mise en place to take-away packaging. Every element was crafted to create a cohesive, immersive visual experience that strengthens the venue’s identity and positions it as an essential destination on the island of Murano.

Thanks to Visualcom’s work, Rivalonga now has a strong, youthful identity with a distinctive style, one that speaks both to tourists seeking a moment of relaxation and to locals who stop by for a coffee or an Aperol Spritz with a view. The new logo isn’t just a graphic mark: it’s an invitation to experience the island with lightness, flavor, and a touch of elegance.

Have a project that deserves a visual identity worthy of it?
Get in touch: we’ll turn it into something iconic.