The spirit of rebirth has never changed but this time we felt the need for something more, something shocking, for those who know us and for those who will get to know us. A revolution to shake off all the difficulties of 2020, and to find the strength to invest in ourselves and in the Vision of the future that we have in mind for the agency.
In this context, the Visual (r)evolution was born, the company’s evolution and growth program, which is also reflected in the change of the company name, from Visual Comunicazione to Visualcom, and in the consequent rebranding and the new visual identity project.
When we approached the logo design, we had a thousand ideas and we wanted to say even more things. Finding the right path was not easy, we didn’t lack any madness and holes in the water, but finally we can say that there is a bit of each of us in the result, and we are proud of it.
From the beginning we aimed at finding a symbol, an evocative metaphor, which could blend in with the previous logo and with the tradition and experience it represents. We looked for inspiration everywhere, we went out (even of the box), we photographed and scribbled until the enlightenment came. Finally, we found something that could represent the positive meanings we were looking for: the creation of something new, the construction from the foundation, a (new) beginning. And it was something we have right before our eyes every day: the exposed bricks that support and decorate our offices.